Objective

The objective of this assignment was to take an existing company or organization and redesign their website based on their brand image.

WhyToshiba

The reason why I chose to do this assignment on Toshiba is because Toshiba is a world renowned company but they lack the consumer support that their competion has revelled in. They have a strong backing from the business and industrial industries and they should have the finances to appeal to the consumer crowd. However, their current website uses a very safe and coporate design and does not appeal to the typical consumer.

MyApproach

What I decided to do is take a que from the automotive industries and use their "showroom" approach towards showcasing their products. The idea was to promote the innovative, sleek and high-tech image that is Toshiba.