Objective

This assignent is part of a bigger project. The larger project is a redesign of an existing realty site. The idea was to create personas that help the designer better understand who they're designing the website for.

ImportanceOfUsers

Users play a big role on the internet. Although companies and organzations have their own agenda, the user should be the focus when it comes to web content. The users need to feel captivated by the overall website experience and feel compelled to come back. Personas are a great way to enter the users mind and better understand what it is that they need and want in a website that is built for them. However, it is not as simple as profiling a picture of a user, a story behind the picture is what makes it come to life.